A lingerie brand has issued a statement following backlash after they used a non-binary model in a new ad campaign.

Honey Birdette shared a photo of French model Jake DuPree sporting their new Ruby three-piece set, which included a bra, a garter belt, and lacy panties.

But people were quick to leave negative messages in the comments section that it became so toxic the company was forced to delete all comments.

“Honey Birdette fosters an inclusive and diverse environment, and we will continue to use our voice to empower and support the LGBTQ+ community, women, and anyone who wants to feel fabulous in our lingerie,” the brand said in a statement.

“While thoughtful and constructive discussions are important to push culture forward, hate speech and bullying will not be tolerated on our channels. Comments of this negative nature will be deleted.”

DuPree’s Instagram page was filled with loving and supportive comments.

Sharing a photo of themselves wearing a red lingerie, they wrote: “Days like this are tough, but I’m tougher. Thank you for so much love and support today! I heard from so many of you, and I genuinely appreciate all your kind words…and some funny comebacks that really made me laugh.”

DuPree continued: “Putting yourself out there is always open to criticism and differing opinions, but I think there’s a kinder, more understanding bridge to be built between those differences.

“I’m going to keep pushing to make my dreams and goals come true, and I know that comes with challenges that are far beyond my control. I know kindness and respect go a long way, and those two things will always outshine hate!

“So wear what you want to wear, be who you REALLY want to be, and have as much fun as possible doing what makes your heart happy.”

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